NEW BALANCE JOINS CREDIT UNION CHERRY BLOSSOM TEN MILE RUN AS SPONSOR
By David Monti
(c) 2010 Race Results Weekly, all rights reserved - used with permission
(01-Dec)
-- Shoe and apparel company New Balance has joined the Credit Union
Cherry Blossom Ten Mile Run in Washington, D.C., as a supporting
sponsor and the presenting sponsor of the event's virtual training
program, race director Phil Stewart announced yesterday.
"We
welcome New Balance as a new partner in the event," Stewart said through
a media release. "As a global manufacturer of some of the best-rated
running product in the industry, and a brand with a history of domestic
manufacturing, New Balance is a perfect fit for our event, which is held
on the National Mall among all of the National Monuments and
Memorials."
"The Cherry Blossom," as it is widely known amongst
runners, is one of America's largest and fastest 10 mile road races.
Held in April in when Washington's cherry trees are in full bloom, the
race recorded 15,694 finishers in 2010. The fastest times on the course
are 45:38 by Ismael Kirui in 1995 and 51:16 by Colleen De Reuck in
1998.
This is the second major sponsorship announcement involving
New Balance in recent weeks. The Boston-based company will also assume
the title sponsorship of the Falmouth Road Race next August.
"New
Balance is excited to become a sponsor of the Credit Union Cherry
Blossom Ten Mile, a race rich in history and tradition in our nation's
capital," commented Josh Rowe, running marketing manager at New Balance
who had a long career at Nike before joining New Balance last year.
"This race attracts both elite and everyday runners and thus is an
excellent opportunity to for us to highlight our innovative footwear,
apparel, and unique brand attributes to runners of all abilities."
Organizers
will accept requests for entries over a ten-day period beginning today,
Dec. 1, then a lottery will be conducted to choose the runners who will
participate. More details about the Sunday, April 3, event can be
found at the event website: http://www.cherryblossom.org.
ENDS